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Brainstorming is a free-thinking group method for generating ideas to handle a challenging situation. An underlying maxim for Brainstorming is “from quantity comes quality.”

The primary objective of Brainstorming is to encourage innovation and out-of-the-box thinking. To achieve this goal, the Brainstorming session is performed with no editing: analysis, discussion, and criticism are allowed only after the session.

For a better understanding of Brainstorming and an overview of Lean Six Sigma, check out our Free Lean Six Sigma Yellow Belt Training, Green Belt Training or Lean Training.

Elisabeth Swan

Elisabeth is a Master Black Belt at, the co-author of The Problem-Solver’s Toolkit and co-host of the Just-in-Time Cafe. For over 30 years, she's helped leading organizations like Amazon, Charles Schwab and Marriott International, Inc. build problem-solving muscles with Lean Six Sigma to achieve their goals.

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