Force Field Analysis is a brainstorming method which pits “driving” (positive) and “restraining” (negative) forces that support or oppose an idea.
In its simplest form, Force Field Analysis resembles a Pros & Cons chart, with driving forces listed on one side, and restraining forces listed on the other. A rating system can be used to identify the strengths of each of these forces, with the overall goal to maximize driving forces and minimize/eliminate restraining ones.