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A Customer Focus is an emphasis on understanding the needs of a customer; in short, a Customer Focused organization understands what customers really care about.

A proper Customer Focus results in increased satisfaction by identifying/anticipating their needs, adding value, and eliminating defects and waste.

For a better understanding of Customer Focus and an overview of Lean Six Sigma, check out our Free Lean Six Sigma Yellow Belt Training, Green Belt Training or Lean Training.

Elisabeth Swan

Elisabeth is a Master Black Belt at, the co-author of The Problem-Solver’s Toolkit and co-host of the Just-in-Time Cafe. For over 30 years, she's helped leading organizations like Amazon, Charles Schwab and Marriott International, Inc. build problem-solving muscles with Lean Six Sigma to achieve their goals.

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