University Reduced Marketing Request Time By 40% With GLSS
Canada
Education
Marketing
40%
- The problem: The university’s marketing request system was all over the place. It took 7 days to respond to a request. Delays in marketing meant slower promotion of academic programs and campus events, which could impact student engagement and enrollment.
- With GLSS’s Lean Six Sigma Green Belt Training & Certification, marketing request time was reduced to 4.1 days—a 40% decrease.
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In today’s dynamic environment, colleges and universities are more than just academic institutions—they’re also complex, fast-moving organizations. Marketing teams play a critical role, managing everything from program promotions to event outreach. But without clear, efficient processes, their efforts can stall, and even the most promising initiatives may struggle to gain traction.
The university’s marketing request system was all over the place. Requests came in from every direction—emails, sticky notes, hallway chats—which made it hard to stay organized or prioritize what mattered. Key details were often missing, and the team had to waste time chasing down information.
This wasn’t just a minor inconvenience. Delays in marketing meant slower promotion of academic programs and campus events, which could impact student engagement and enrollment. The team felt overwhelmed, stuck in a cycle of confusion and rework, instead of focusing on big-picture goals.
To turn things around, the university turned to GLSS’s Green Belt Training & Certification. The training gave team members the tools and techniques to understand what was going wrong and how to fix it—quickly and effectively.
Through their GLSS training and investigation, the team discovered four major issues holding them back:
- No prioritization system: There was no clear way to decide which requests should be handled first, leading to frequent shifts in focus.
- Incomplete requests: Without a checklist, many submissions left out important details, causing back-and-forth emails and delays.
- Lack of a standard intake process: Requests weren’t being submitted in a consistent format, making it hard to track or assign them.
- No centralized system: Requests came in from multiple channels, creating confusion and limiting visibility across the team.
All of these challenges added up to a slow, frustrating process that made it hard to keep up with demand.
With the help of GLSS’s structured and practical training, the university’s team built a new and improved marketing request system. Here’s what they implemented:
- An online intake form that captured all required information from the start, reducing the need for follow-ups.
- A clear prioritization system that helped the team focus on the most important and urgent tasks first.
- A centralized request tracker that gave everyone visibility into project status and helped balance workloads.
- Consistent intake standards that made it easy to process and manage incoming requests.
This new system brought much-needed clarity and control to the marketing process, allowing the team to work smarter—not harder.
The changes made a big impact, and fast:
- Turnaround times dropped by 40%, helping the team respond to requests more quickly and meet important deadlines.
- Less rework—thanks to complete, accurate request forms, the team didn’t waste time hunting down missing info.
- Improved workload management, so team members could stay on top of their tasks without feeling overwhelmed.
- Better visibility and tracking, making it easier for leaders to measure performance and spot areas for further improvement.
The team could now focus on meaningful, high-impact projects—and actually enjoy their work again.
with GLSS
By choosing GLSS Green Belt Training & Certification, the university gave its marketing team the power to fix a messy process and turn things around quickly. The training’s step-by-step approach and innovative content helped the team create solutions they could use right away—and continue to build on over time.
With a faster, more organized marketing request system in place, the university is ready to grow, adapt, and meet the needs of students and faculty with confidence. GLSS helped them get there, and now they’re set up for success—today and tomorrow.
*We value our clients’ confidentiality. While we’ve changed their names, the results are real.
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