Reducing Media Development Time By 22% With GLSS
Washington
Media
Production
22%
- The problem: A digital media company found themselves struggling to complete projects on time, causing frustration and inefficiency.
- To solve this issue, they turned to GLSS Green Belt Training & Certification, for help. The company was able to streamline its processes, improve communication, and achieve an impressive 22% improvement in project lead time.
Automate Project Work + Documentation with Kure
The digital media marketplace is highly competitive, and development teams face constant pressure to deliver high-quality content quickly. Missing deadlines meant not only financial losses but also damaged relationships with clients and a decrease in overall productivity.
The company faced persistent delays, incomplete projects, and rework, all of which contributed to longer timelines, overtime costs, and lower customer satisfaction. Without a solid process in place, their ability to compete and grow was at risk. That’s why they knew that process improvement wasn’t just important—it was critical to their success.
The company discovered several root causes behind their issues. First, there was a lack of communication between teams, especially during the project handoff from development to marketing. Critical details were often lost in translation, and this led to delays as teams struggled to catch up.
Additionally, there was no standardized process for handling digital assets, causing confusion and duplication of efforts. The creative briefs were incomplete, team members were unclear on expectations, and there was no clear prioritization of tasks. It became clear that without an organized, systematic approach, their challenges would only continue.
To address these challenges, the company partnered with GLSS Training & Certification, a leader in process improvement and training. GLSS offered a structured approach, providing practical guidance to help the company implement several key changes.
The first step was to improve communication across teams by involving everyone—marketing, creative, and development—in project briefings from the very beginning. This ensured that all departments were aligned and had a clear understanding of project goals and timelines.
They also implemented a standardized workflow, allowing team members to follow a consistent process for each project, which reduced confusion and helped prioritize tasks.
To enhance flexibility, team members were cross-trained to handle a variety of tasks, which allowed for smoother transitions and quicker completion times.
Regular check-ins and a more collaborative environment improved accountability, and the company also outsourced some of the more time-consuming tasks, like post-production retouching, allowing the team to focus on their core responsibilities.
The results were remarkable. With these changes in place, the company saw a reduction from 17.2 days to 13.5 days—a 22% improvement in project lead time. The new processes reduced the need for rework, and the clear communication and planning allowed for better collaboration among teams. Projects were completed faster, and the quality of the final product improved significantly.
Clients were happier, and the company’s reputation in the marketplace strengthened as a result. Not only did they regain control of their workflow, but they also saw a boost in sales and a reduction in overtime expenses.
with GLSS
By partnering with GLSS Green Belt Training & Certification, the digital media company was able to achieve the results it desperately needed. The innovative instructional design and hands-on training offered by GLSS allowed them to make rapid changes that had a lasting impact.
With streamlined workflows, improved communication, and more efficient processes, the company is now well-positioned for future success. They’re able to take on more projects, meet deadlines with ease, and deliver high-quality content that keeps clients coming back. Thanks to GLSS, they’ve laid the foundation for long-term growth and success in the ever-changing digital media industry.
*We value our clients’ confidentiality. While we’ve changed their names, the results are real.
Start a free trial and get access to all GLSS courses (Yellow Belt, Green Belt, Black Belt, and more!) for only $399/year with GLSS Membership!
