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What is a Voice of the Customer (VOC) Translation Matrix?

The VOC (Voice of the Customer) Translation Matrix is a tool that helps teams take customer comments, determine the underlying issues represented by those comments and use this information to develop measurable customer requirements. The goal of this tool is to translate often vague comments into something concrete so that the team can focus their efforts to meet these requirements.

Voice of the Customer Translation Matrix Template

 
 
 

To learn how to use the Voice of the Customer Translation Matrix and how to apply Lean or Six Sigma, check out our Free Lean Six Sigma Yellow Belt TrainingGreen Belt Training or Lean Training.