Pet Food Manufacturer Increased Monthly Sales By 250% With GLSS
Vietnam
Retail
Sales
250%
- The problem: This pet food manufacturer faced a major challenge with its cat food. While the market demand had increased by 40%, their product sales were slipping.
- With GLSS’s Lean Six Sigma Green Belt Training & Certification, sales jumped from 300 kg/month to 1,050 kg/month—a 250% improvement!
Automate Project Work + Documentation with Kure
In the pet food market, cat owners are always on the lookout for quality, and they’re finding it online more than ever. Across Southeast Asia, the demand for premium pet food has grown by nearly 40% in recent years. This pet food company knew they had a great product, but sales weren’t keeping up with the booming market.
Despite having a long-standing presence in the market, the company’s cat food sales were slipping. While competitors raced ahead, their brand was losing traction. Something had to change.
The pressure was on. To stay competitive, the company needed to understand what was holding them back and move fast. Sales were too important to leave to chance, and improving their process wasn’t just a goal—it was essential to their future.
That’s when they turned to GLSS’s Lean Six Sigma Green Belt Training & Certification to guide them through a results-driven improvement project.
Through the training and support of GLSS, the team dug into the problem and uncovered three major issues:
- Not enough online visibility: As more customers shopped online, their brand wasn’t showing up where it needed to. A weak online store presence meant lost opportunities.
- Limited product variety: Cat owners have different needs, but the company hadn’t expanded its offerings to meet them. Without variety, potential customers were walking away.
- Low availability in stores: Even customers who wanted to buy couldn’t always find the product on shelves.
These challenges were standing in the way of success, and if nothing changed, sales would keep falling behind.
With help from GLSS, the company launched a focused, two-part strategy:
- Visibility & Loyalty Boost
- A marketing campaign increased awareness both online and in stores.
- A loyalty program rewarded returning customers and encouraged repeat purchases.
- Online Store Revamp
- A dedicated team was formed to rebuild the e-commerce channel.
- The online store was redesigned to make it easier for customers to browse, buy, and come back for more.
These efforts worked together to reach more customers and make the buying process smoother from start to finish.
The changes led to amazing results:
- Sales jumped from 300 kg/month to 1,050 kg/month—a 250% improvement!
- Customers found the products more easily in stores and online.
- The new online store boosted digital sales significantly.
- The loyalty program built stronger relationships with returning customers.
The project proved that with the right tools and guidance, real change is not only possible—it can happen fast.
with GLSS
Thanks to GLSS Green Belt Training & Certification, the team was able to identify problems, take action, and deliver impressive results in record time. The training’s innovative design made it easy to learn, apply, and succeed—fast.
Now, with sales on the rise and a stronger market position, the company is ready to keep growing, launch new products, and serve even more pet lovers across Southeast Asia. This project didn’t just solve a problem—it set the stage for a bright future.
*We value our clients’ confidentiality. While we’ve changed their names, the results are real.
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