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The team lead should develop the purpose statement with the team and put that right in the Business Case Section of the Project Charter. Once the team feels good about the purpose, then the team should share their Charter with the Sponsor/Champion. Sponsors/Champions are responsible for relaying the project purpose to others in management.

Elisabeth Swan

Elisabeth is a Managing Partner at, the co-author of The Problem-Solver’s Toolkit and co-host of the Just-in-Time Cafe. For over 25 years, she's helped leading organizations like Amazon, Charles Schwab and Starwood Hotels & Resorts build problem-solving muscles with Lean Six Sigma to achieve their goals.