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Talk about the WIIFM! What’s in it for me! Everybody loves to tune in to WIIFM Radio. What does it do for me? So tell them the WIIFM…you are building your problem-solving muscle, you are strengthening your focus on process issues, which means eventually the process will become easier for those that work in it.

Tracy O'Rourke

Tracy is a Managing Partner & Executive Advisor at GoLeanSixSigma.com. She is also a Lean Six Sigma Green Belt Instructor at University of California San Diego and teaches in San Diego State University’s Lean Enterprise Program. For almost 20 years, she has helped leading organizations like Washington State, Charles Schwab and GE build problem-solving muscles.