Talk about the WIIFM! What’s in it for me! Everybody loves to tune in to WIIFM Radio. What does it do for me? So tell them the WIIFM…you are building your problem-solving muscle, you are strengthening your focus on process issues, which means eventually the process will become easier for those that work in it.

Tracy O'Rourke

Tracy is a Managing Partner & Executive Advisor at GoLeanSixSigma.com. For almost 20 years, she's helped leading organizations like Washington State, Cisco and GE build problem-solving muscles with Lean Six Sigma to achieve their goals.