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Webinar: How to Get Support for Your Project by Clarifying Your Purpose -

Most of us are clear on what our project is about, how to measure success and who is on the team. But we’re not always clear on why we’re doing it. “We’re going to decrease defects!” sounds great, but why should anyone care? “We’re removing waste!” – again, what’s in it for the people around you? Clarifying the “why” or purpose behind a project will engage people in the best way. Come join this 1-hour Introductory webinar and find process friends you never knew you had.


Webinar Level

  • Introductory

Date & Time

  • Date: Thursday, January 18, 2018
  • Time: 11:00 AM – 12:00 PM PT


In this 1-hour Introductory webinar, we’ll explore:

  • The definition of “Purpose”
  • Why it matters
  • What happens when it’s unclear
  • How to clarify purpose
  • Tips and tricks to make it easy

Elisabeth Swan - GoLeanSixSigma.comPresenter

Elisabeth Swan, Managing Partner & Executive Advisor

Elisabeth is a Managing Partner, Executive Advisor and Master Black Belt of Elisabeth has over 25 years of success helping leading organizations like Amazon, Charles Schwab, and Starwood Hotels & Resorts build problem solving muscles and use Lean Six Sigma to achieve their goals.


Past Webinars

View our upcoming webinars and join live so you can ask questions and let us know what you’d like to us to cover next. We’re busy building new webinars all the time. And we’re happy to know you’re busy too – building your problem-solving muscles – keep it up!

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You can also register for our full Yellow Belt, Green Belt, Black Belt and Lean Training & Certification courses to give you a solid foundation for applying Lean Six Sigma.

Elisabeth Swan

Elisabeth is a Managing Partner & Executive Advisor at For over 25 years, she's helped leading organizations like Amazon, Charles Schwab and Starwood Hotels & Resorts build problem-solving muscles with Lean Six Sigma to achieve their goals.

Tracy O'Rourke

Tracy is a Managing Partner & Executive Advisor at She is also a Lean Six Sigma Green Belt Instructor at University of California San Diego and teaches in San Diego State University’s Lean Enterprise Program. For almost 20 years, she has helped leading organizations like Washington State, Charles Schwab and GE build problem-solving muscles.