The best way to find out what the customer needs is to ask them. When it comes to quality, typically customers are going to want the highest quality possible. But, the creative challenge is really more for you. How do you deliver high quality more efficiently?

Tracy O'Rourke

Tracy is a Managing Partner & Executive Advisor at For almost 20 years, she's helped leading organizations like Washington State, Cisco and GE build problem-solving muscles with Lean Six Sigma to achieve their goals.