The best way to find out what the customer needs is to ask them. When it comes to quality, typically customers are going to want the highest quality possible. But, the creative challenge is really more for you. How do you deliver high quality more efficiently?

Tracy O'Rourke

Tracy is a Managing Partner & Executive Advisor at GoLeanSixSigma.com. She is also a Lean Six Sigma Green Belt Instructor at University of California San Diego and teaches in San Diego State University’s Lean Enterprise Program. For almost 20 years, she has helped leading organizations like Washington State, Charles Schwab and GE build problem-solving muscles.