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Start with the customer. What is wasteful to them as a caller? When are they waiting? What are they waiting for? What are the barriers for a customer to get what they want? It’s helpful in this situation, to be the “thing” …the call or the caller. What are they experiencing? What is painful? What…
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Tracy O'Rourke

Tracy is a Master Black Belt at GoLeanSixSigma.com, the co-author of The Problem-Solver’s Toolkit and co-host of the Just-in-Time Cafe. She is also a Lean Six Sigma Green Belt Instructor at UC San Diego and teaches in San Diego State University’s Lean Enterprise Program. For almost 20 years, she has helped leading organizations like Washington State, Charles Schwab and GE build problem-solving muscles.
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