How do you ensure that the solution to the goal is really the correct solution? In other words, how do you know that someone’s gut reaction to the problem is the solution to implement?
This is why Root Cause Analysis is SO important. Jumping right from a problem to a solution feels like shooting in the dark because it is! If Root Cause Analysis and discovery are completed prior to brainstorming solutions, individuals and teams have a better chance of identifying the root of the problem and coming up with a solution that addresses the root of the problem. Gut instincts might be good, but data is always better!