This can be a tough thing to do, but the bottom line is that they may not yet see the value in doing root cause analysis. Tell them whats in it for them if you do the root cause analysis. Everyone loves to tune into WIIFM radio! That stands for “What’s In It For Me?”

Tracy O'Rourke

Tracy is a Managing Partner & Executive Advisor at For almost 20 years, she's helped leading organizations like Washington State, Cisco and GE build problem-solving muscles with Lean Six Sigma to achieve their goals.