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Customer Journey Mapping is a method of tracking the customer experience that includes not just their interactions with an organization, but their reactions and feelings throughout the process. The idea is to “walk in the customer’s shoes” in order to fully understand how the organization is perceived and use that information to design an optimal experience.

For a better understanding of Customer Journey Mapping and an overview of Lean Six Sigma, check out our Free Lean Six Sigma Yellow Belt TrainingGreen Belt Training or Lean Training.

Elisabeth Swan

Elisabeth is a Master Black Belt at, the co-author of The Problem-Solver’s Toolkit and co-host of the Just-in-Time Cafe. For over 30 years, she's helped leading organizations like Amazon, Charles Schwab and Marriott International, Inc. build problem-solving muscles with Lean Six Sigma to achieve their goals.
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