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The idea behind using the term countermeasures is that it’s a temporary fix to address the root causes at hand. Typically, people view solutions as something permanent, with the expectation that it doesn’t need to be revisited unless of course something is wrong. Thinking about solutions in the form of countermeasures is more experimental in…
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Elisabeth Swan

Elisabeth is a Master Black Belt at, the co-author of The Problem-Solver’s Toolkit and co-host of the Just-in-Time Cafe. For over 30 years, she's helped leading organizations like Amazon, Charles Schwab and Marriott International, Inc. build problem-solving muscles with Lean Six Sigma to achieve their goals.