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It will always depend on the process and what you are trying to get across. If the goal is to Identify/Instruct/Inform/Plan, then the order of questions might be:

  • Can I use colors (green/yellow/red)?
  • Is there a photo/graphic/image that will get the point across?
  • If I have to use text, what are the fewest number of words I can use?
  • If I have to use text, do I need to translate it?

As you saw in many of the examples, it’s often a combination of colors, images and text that works best. Try that as a process and see if it helps you decide what would work best.

Elisabeth Swan

Elisabeth is a Managing Partner at For over 25 years, she's helped leading organizations like Amazon, Charles Schwab and Starwood Hotels & Resorts build problem-solving muscles with Lean Six Sigma to achieve their goals.