DMAIC and Lean can be applied to ANY industry, department or function, and does not need to be customized to be able to make an impact.

The models themselves have not been “adjusted,” however there are many Lean and Six Sigma can be used to improve Sales & Marketing. Some example projects include:

  • Creating standard work for these types of processes.
  • Reducing cycle time for internal pieces of the process, whether it’s proposal approvals or requirements assessment.
  • Creating priority matrices to reducing WIP in the process to improve cycle time.

Hope that helps!

Tracy O'Rourke

Tracy is a Managing Partner & Executive Advisor at GoLeanSixSigma.com. For almost 20 years, she's helped leading organizations like Washington State, Cisco and GE build problem-solving muscles with Lean Six Sigma to achieve their goals.