The best approach is the one that convinces them to do it! So, that means you have some work ahead of you! Find the best business case for your organization, and what speaks to your stakeholders! Is it saving money? Being more efficient? Satisfying customers more? Increasing profitability? Develop problem-solvers? Or a combination? All of these are reasons to implement a program, but you need to figure out the mix that works best for your stakeholders.