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Questions are powerful motivators. 5 Whys is “why does this happen” and getting to the root of the problem. Asking “for the sake of what” is working in the other direction to understand the higher purpose of a particular effort or change.

Elisabeth Swan

Elisabeth is a Managing Partner & Executive Advisor at For over 25 years, she's helped leading organizations like Amazon, Charles Schwab and Starwood Hotels & Resorts build problem-solving muscles with Lean Six Sigma to achieve their goals.