skip to Main Content

It’s probably the same guidelines used to form a team. Five people is good, maybe seven. If you go much higher then you get what I would call, “passengers.” These people are there for the “ride” but they don’t contribute since there are too many voices. If you have that many people you’d like to include then you could try running separate brainstorming sessions. More ideas are good!

Elisabeth Swan

Elisabeth is a Managing Partner at, the co-author of The Problem-Solver’s Toolkit and co-host of the Just-in-Time Cafe. For over 25 years, she's helped leading organizations like Amazon, Charles Schwab and Starwood Hotels & Resorts build problem-solving muscles with Lean Six Sigma to achieve their goals.